In the spring of 2020, we began working with Linode to create foundational content that would differentiate its alternative point of view in a crowded cloud market dominated by big-name providers.
Highlights
Created multiple foundational, long-form posts on key cloud topics
Began ongoing engagement in 2021 to support PR/messaging efforts with supplemental content
Launched a newsletter to serve existing audience
Core content
After kicking off our engagement with foundational pieces, we continued to create monthly pieces including expert interviews, trends analysis, and news-based posts that support the larger PR team in its effort to bring awareness to the company.
Newsletter support
To capture Linode’s POV on cloud industry news, trends and data, we compile regular recaps for inclusion in a weekly newsletter.
Ideation and messaging
To ensure Linode continues to position itself effectively in the cloud market, we provide proactive, strategic recommendations for analyst relationships, content initiatives, etc.