There is no shortage of finance content out there, so Earnest needed to stand out. The result was the “Earnest Guide To Decision Making,” an interactive guide combining expert advice, data-driven insights and real personal stories to help their audience with life’s big decisions.
In the first three months, the guide received more than 7,000 pageviews and 300 social shares.
PR coverage of the guide appeared in top tier publications including Forbes, USA Today, Mic, and Nerdwallet.
Amplified Earnest’s one-size-does-not-fit-all point of view on personal finance
The Earnest Guide to Decision Making
The final guide tackled themes like renting vs. buying, applying for graduate school, and choosing a career path. It was a 12-page interactive, scalable site featuring nine articles, 12 profiles, original Earnest data analysis and visualization, plus custom illustrations.
A PR and Content Partnership
The guide sparked new media relationships and helped journalists regard Earnest as unique among their competitors.