DocuSign needed to standardize the content quality and messaging across the wide range of industries and use-cases covered by their global marketing team.
Elevated content quality as DocuSign’s central content team
Owned customer story interviews and production
Created campaign content for more than a dozen industries
Since Original9 began working with DocuSign in 2018, the company has adopted new messaging, shaped a new product category, and launched the DocuSign Agreement Cloud. Original9 adapted these changes into DocuSign’s content program to ensure consistency and quality across every asset.
Refreshed customer stories
Originally brought on to breathe new life into DocuSign’s customer story program, Original9 continues to manage the entire writing process including customer interviews. DocuSign’s new customer stories page features many of our original and refreshed customer stories.
Original9 is the central editorial strategy and writing team for DocuSign’s audience marketers across many industries and functions including HR, life sciences, real estate, financial services, sales, education, and more. Work includes blogposts, ebooks, infographics, and industry reports.