In 2015 we launched ReWork, an online magazine about the future of work with the goal of showing executives how cutting-edge talent strategy can lead to true business impact. Since then we have helped expand the ReWork voice and point-of-view into other Cornerstone marketing content.
30 industry influencers are regular contributors to the site, underscoring the brand’s credibility and reach
Traffic to ReWork now represents more than 20% of Cornerstone’s overall web traffic
More than 10,000 subscribers receive ReWork’s weekly newsletter
ReWork: The Voice of a New World of Work
ReWork is now one of the leading corporate HR publications in the industry, with high profile contributors including HR executives, academics, analysts and even a cartoonist.
Supporting the Cornerstone Marketing Machine
Original9 supports other areas of Cornerstone’s marketing strategy including the creation of curated ReWork guidebooks for lead-gen, SEO-driven content development, executive byline writing, and PR campaign support.
Expanding the Reach of ReWork
Original9 helped grow ReWork by 47% between 2017 and 2018 through a strategic distribution program including a weekly ReWork newsletter, an influencer social promotion program, and a strategic paid promotion effort.