We start by diving into your company’s industry trends, brand persona, product offering, audience and content objectives. That research informs our report hypothesis—which we test through audience and industry data.
Client Impact
Increased leads when integrated into demand gen efforts
Press coverage in both industry-specific and business publications
Targeted follow-on reports for specific verticals and audiences
Lever
Our partners at Lever, a recruiting software provider, wanted to tap into the anxieties and challenges of recruiters and HR leaders during 2020. A survey of 700 talent leaders resulted in a narrative that put the state of the industry in context.
Gladly
We worked with Gladly, a leader in customer service, to create a survey that elicited emotional as well as behavioral responses from consumers on what they expect from the brands they love.
Concentric
An advanced analytics company, Concentric wanted to showcase their predictive insights technology. We developed the questions the Concentric platform would need to answer and supplemented that data with external research to bring the report to life.